I'm on a mission to help you build
A Brand That Can't Be Ignored
AND SHOW YOU WHAT TO DO WITH THE SPOTLIGHT ONCE YOU'VE GOT IT. Attention isn't luck. It's paid for or it's engineered. You can spend your way there, but you could also bake a strategy into your brand story from day one to attract the spotlight, and it will cost you NOTHING!
I'm on a mission to help you build
A Brand Story That Can't Be Ignored
AND SHOW YOU WHAT TO DO WITH THE SPOTLIGHT ONCE YOU'VE GOT IT.
Attention isn't luck. It's paid for or it's engineered. You can spend your way there, but you could also bake a strategy into your brand story from day one to attract the spotlight, and it will cost you NOTHING!
I'm on a mission to help you build
A Brand That Can't Be Ignored
AND SHOW YOU WHAT TO DO WITH THE SPOTLIGHT ONCE YOU'VE GOT IT. Attention isn't luck. It's paid for or it's engineered. You can spend your way there, but you could also bake a strategy into your brand story from day one to attract the spotlight, and it will cost you NOTHING!
Getting noticed is tough. We cracked the code.
"Hey, I'm Leejon – I’m a husband, dad to three beautiful daughters, CMO of the world-famous Coyote Ugly and a founder of the world’s first ultra-premium energy drink, Famus. I’m also a speaker, entrepreneur, and coach. Sounds like a lot, but it’s everything I ever wanted."
Over the years I’ve built global brands, scaled billion-dollar operations, launched CPG products, run licensing and franchising programs, produced media, designed merchandise lines, and directed marketing campaigns across 12 countries. I’ve taken brands from a single location to worldwide recognition by combining storytelling, strategy, and execution.
Today, I work with clients not just on branding, but on marketing strategy, growth planning, franchising, licensing, product launches, content, social media, design, and hospitality consulting.
If you’re ready to stop chasing headlines and start attracting the spotlight—you’re in the right place.
That’s what I want to teach you. Whether you’re building a global brand, scaling your first location, launching a product line, or trying to get your story heard in an overcrowded market, I can help you cut through the noise and demand attention.
I want to teach you how to define your Brand Story and sharpen your Strategy. How to say No to the distractions that waste your time, so you can say Yes to the opportunities that actually scale. How to set boundaries in your business so you can keep your energy for what matters, and how to show up consistently as the real you across every channel, from the main floor to the boardroom.
I’ll share the frameworks, the wins, and the mistakes from building a brand that went from a single bar to a billion-dollar story across 12 countries, film, TV, licensing, and consumer products. You’ll get the how-to blended with the holy sht* so you don’t just get theory, you get the truth of what it really takes to win.
I’ll help you think bigger, increase your confidence, and take the kinds of risks that create momentum. It won’t always be comfortable, but that’s the point. If you’re paying attention, you’ll start to realize you can build something global and unforgettable.
BUILDING A BRAND
The World Can't Shut Up About
Most business books give you tidy case studies and polite takeaways. This isn’t one of those books. Make ’Em Look is part playbook, part war story, a raw, unfiltered look at how to turn your brand into something people can’t stop talking about.
Author Leejon Killingsworth, Coyote Ugly's veteran Chief Marketing Officer, spent two decades transforming a single dive bar into a billion-dollar global brand. Along the way came headlines in The New York Times, GQ, and every major outlet… a $120M Hollywood movie… and a record-breaking MTV reality show with 51 million viewers.
Make ’Em Look
I wrote Make ’Em Look to pull back the curtain. Not another “how-to” manual stacked with clichés, but the real playbook, our blueprint that turned one gritty NYC dive bar into a global empire—expanding into a dozen countries, inspiring a $120M Disney movie, fueling a record-breaking MTV reality show, and generating over a billion dollars in revenue.
Inside, you’ll discover:
The 9 principles that power every unforgettable brand story.
and more...
Work With Me
Join the Make ’Em Look: 2-Day Brand Story Workshop. The book Make ’Em Look lays out a blueprint for creating brand stories that attract unstoppable attention. But books are absorbed passively. The workshop was designed to make those same principles active, hands-on, and fun, so participants could build their own stories in real time.
Turn Your Brand Into Something the World Can’t Ignore!
Most brands don’t fail because of their product. They fail because no one is paying attention. This immersive 2-day workshop, built on the blueprint from Make ’Em Look, shows you how to transform your business into a story the media, your customers, and the market can’t look away from.
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